SAMSUNG 98″ NEO QLED 4K SMART TV – QA98QN90AAKXXA

The pinnacle of ultra-fine light control – Quantum Matrix Technology

Evolution of Neo QLED comes with Quantum Matrix Technology, which precisely controls our exclusive new Quantum Mini LED. With accurate light control, you can enjoy great detail in both the darkest and brightest scenes.

Intelligent processor perfected by deep-learning – Neo Quantum Processor 4K

Samsung’s powerful quantum processor with deep learning creates the most precise and adaptive experience you can imagine. Scene-by -scene, the processor optimizes to your viewing condition and improves your content. Powerful 4K AI upscaling ensures you always get full 4K resolution.

Spectacular contrast just as the director intended – Quantum HDR 32x

Every nuance and detail comes to life with rich, accurate color and deeper contrast. The dynamic tone mapping of HDR10+ shifts color and contrast scene by scene, allowing you to appreciate even minor details.

Dolby Atmos experience with top channel speakers – Dolby Atmos®

Samsung’s new top channel speakers deliver a next level Dolby Atmos experience that will immerse gamers inside the action with multi dimensional sound.

Minimal glare to reduce distractions – Anti Reflection

Don’t let the brightness of the sun interrupt the midday match, or lamp reflections ruin your evening movie, with our critically acclaimed Anti Reflection. With less distractions from reflecting light from any seat in the house, lose yourself in the latest blockbuster.

Intelligent picture optimized for your eye – EyeComfort Mode

With Samsung’s unique EyeComfort Mode, it preloads local sunset and sunrise times to your screen, so it can automatically adjust your display accordingly. Also, it lowers brightness and colors after sunset, so your screen is softer on your eyes making it easier to unwind and rest.

3-dimensional depth with powerful neural networks – Real Depth Enhancer

Real Depth Enhancer now mirrors how human eyes process depth by increasing foreground contrast. So when you are watching a nature documentary, it enhances an elephant’s wrinkles while leaving the background as it is – just as a person’s eyes would.

Exceptional gaming experience with 4K 144hz – Motion Xcelerator Turbo Pro

With innovative 4K 144hz feature on TV screen, Motion Xcelerator Turbo Pro delivers peak performance, creating consistently crisp visuals and blazing fast speeds.

Tear free, stutter free, low latency HDR gaming – FreeSync Premium Pro

With Certified AMD FreeSync Premium Pro™ core technology, you’ll experience reduced stutter and screen tearing as well as a superior combination of smooth gaming at peak performance, exceptional high dynamic range visuals and low latency for a true game-winning performance.

TV and soundbar orchestrated in perfect harmony – Q-Symphony

Surround yourself with sound from TV and soundbar orchestrated in harmony. Q-Symphony uniquely allows TV and soundbar speakers to operate simultaneously for better surround effect without muting TV speakers.

Dynamic, realistic sound that tracks the action – Object Tracking Sound+ (OTS+)

With built-in speakers you can experience vividly realistic 3D sound that puts you in the middle of the action.

Elegant profile in modern, sleek silhouette – NeoSlim Design

Graceful, ultra slim sleek design looks beautiful from all angles like a piece of art.

Discover your favorite contents in one place – Smart Hub (Global)

Samsung’s new Smart Hub puts content curation and discovery front and center, so you spend less time searching and more time streaming movies, shows and other contents you enjoy.